Our story

Empathy is underrated in today’s demanding world.

My life after divorce wasn’t a pretty picture. I struggled mightily — my self esteem took a big hit, as did my finances and credit. But going through all that made me see how important it is to feel in control of your financial life, and it made me want to help others take control of theirs.

Today, my team and I are doing just that with HoneyBee.

HoneyBee empowers HR and DEI leaders that are committed to creating an equitable and inclusive culture by providing access to financial tools and education to help improve their employees’ financial health. It’s important to acknowledge that people come from different socioeconomic backgrounds, the varying levels of financial illiteracy is an issue we can no longer ignore.

As we prepare for life after the pandemic, our mission is to ensure every working American has a responsible and sustainable solution offered by their employers that want to see their employees thrive without the distraction of financial distress.

It’s okay not to be okay, we can help your employees become better versions of themselves and support your Diversity, Equity, and Inclusion initiatives.

Ennie Lim


100 Women building America’s most innovative and ambitious businesses

Inc.’s 2nd annual Female Founders 100 list have transformed every major industry in America.


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Social impact  is core to our mission. We fundamentally believe that becoming a Public Benefit Corporation reminds us that we are part of a family of like-minded companies that seek to positively affect life outcomes for our customers.