Our Story 

Empathy is underrated in today’s demanding world. We’re often too busy with our Instagram accounts to reflect the lives we *wish* we led to be present in the one we’re living now, one where compassion for the people around us is in short supply.

My life after divorce wasn’t a pretty picture. I struggled mightily — my self esteem took a big hit, as did my finances and credit. But going through all that made me see how important it is to feel in control of your financial life, and it made me want to help others take control of theirs.

Today, my partners and I are doing just that with HoneyBee.

HoneyBee empowers hundreds of HR leaders to provide their employees with the tools to bridge financial emergencies and better manage their credit, without use of payday loans. It’s a compassionate solution offered by caring employers who want to see their employees thrive without the distraction of financial distress.

I wish a solution like this had been available when I was in the depths of financial distress, and it’s a source of great pride to me now to be part of a solution that so many have come to rely on to improve their financial health. Because I’ve been there, too.

Bee kind,

Ennie Lim

President & CEO

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Our HoneyBee Promise.

Over 100 million Americans are living paycheck to paycheck and are falling through the cracks in our traditional banking system. Our promise is to deliver safe and affordable financial products to all working Americans and to provide the tools they need to become financially healthy.

#BeeTheBestYou (Watch 1:30 min video)

Social impact  is core to our mission. We fundamentally believe that becoming a B Corps® reminds us that we are part of a family of like-minded companies that seek to positively affect life outcomes for our customers. This accreditation recognizes our track record of having a positive impact on people, society, and the environment.

Today, there are over 2,200 Certified B Corps® around the globe, including Patagonia, The Honest Co and Ben & Jerry’s. We are proud to join them in redefining success in business so that one day everyone uses business as a force for good.