Our story

Empathy is underrated in today’s demanding world.

My life after divorce wasn’t a pretty picture. I struggled mightily — my self esteem took a big hit, as did my finances and credit. But going through all that made me see how important it is to feel in control of your financial life, and it made me want to help others take control of theirs.

Today, my team and I are doing just that with HoneyBee.

HoneyBee empowers HR leaders to provide their employees with the financial tools they need to create a safe space and improve their financial health. A benefit I wish had been available when I was in the depths of financial distress. As we prepare for life after the pandemic, our mission is to ensure every working American has a responsible and sustainable solution offered by their employers that want to see their employees thrive without the distraction of financial distress.

It’s okay not to be okay, but don’t sit back and do nothing about it. We can help your employees become better versions of themselves.

Ennie Lim


100 Women building America’s most innovative and ambitious businesses

Inc.’s 2nd annual Female Founders 100 list have transformed every major industry in America.

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Social impact  is core to our mission. We fundamentally believe that becoming a B Corps® reminds us that we are part of a family of like-minded companies that seek to positively affect life outcomes for our customers. This accreditation recognizes our track record of having a positive impact on people, society, and the environment.

Today, there are over 2,200 Certified B Corps® around the globe, including Patagonia, The Honest Co and Ben & Jerry’s. We are proud to join them in redefining success in business so that one day everyone uses business as a force for good.